Zepto's CEO, Aadit Palicha, has refuted claims made by Zomato's CEO, Deepinder Goyal, regarding the company's cash burn, stating that the estimated losses of INR 2,500 Cr per quarter are "verifiably untrue." Goyal had suggested a burn rate between INR 2,200 and INR 2,300 Cr. In FY24, Zepto's expenditures rose to INR 5,747.21 Cr, a 72% increase from the previous fiscal year.